Avon Herstory celebrates Changing Faces charityneroscent
Avon has partnered with the UK’s leading charity for people with visible differences, Changing Faces, to launch Herstory – a fragrance celebrating women all over the world Avon Herstory..
Five powerful and inspiring women with visible differences proudly feature in the Herstory beauty campaign. This reflects Avon’s commitment to Changing Faces, wanting to give everyone with a visible difference a #PledgetoBeSeen.
Avon explain that ‘The Herstory launch coincides with Face Equality Week (18-22nd May) a time to celebrate people with visible differences and to challenge people’s perceptions,’ and wonderfully, Avon will also be donating 50% of Herstory sales to Changing Faces ‘…which will go towards funding the charity’s Support and Information Line which offers advice for people with a visible difference.
Talking about why they wanted to highlight visual diversity, Avon say that ‘Representing the scent of inspiration for all women, Herstory commends the long lineage of women who have helped shape the present. It celebrates the experience of being a woman, opening the conversation for women to share their own authentic story of the past and present, whilst coming together to write the stories of the future.’
So we know the way this campaign looks is beautifully different to the Photoshopped and unrealistic images of many adverts, but what does Herstory smell like…?
‘The bold and modern Chypre represents today’s strong and modern women, recognising each unique and empowering story of women. Herstory is built by the passion of pink pepper, the boldness and sophistication of the iris, and the personality of the patchouli.
Pink pepper stands for passion, representing the energy and stamina to fight for your dreams.
Iris for courage: At the heart of Herstory is the noble Iris flower – the emblem of fine fragrance and symbolising wisdom, courage and feminine confidence.
Patchouli Prisma reveals personality: elegant and powerfully woody, it encourages a woman who writes her own story.’
Avon Herstory RRP £11 for 50ml eau de parfum – only £8 for a limited time, so snap them up now!
Changing Faces Ambassador and Avon model, Brenda, says: ‘Having alopecia and losing my hair left me feeling very out of place – I felt I had no control. Yet since I decided to embrace it, my confidence has rocketed.
Now I work with my hair loss rather than hide away from it. By working with Avon on the Herstory launch campaign, I hope to show others that we define what beauty is and being unique is something that should be celebrated.’
‘Avon understands that beauty can be very powerful and so it’s imperative that it’s inclusive too,’ says Stephen Rendu, Marketing Director at Avon. ‘We are very proud to be working with Changing Faces again and their ambassadors to launch Herstory and inspire women with visible differences to feel included and empowered.’
Smelling great and doing good at the same time? We applaud Avon and Changing Faces for this beautiful – in every sense of the word – fragrance and campaign, and urge you to try it for yourselves…